Revered producer raises the bar with new line of kit.
Though it might be related to producing top-of-the-line squat racks and among the business’s best barbells, Eleiko isn’t resting on its laurels. On Monday, Nov. 6, 2023, one of many longest-running energy gear firms introduced it’s formally including a brand new product kind to its well-established lineup: customized cable exercise stations.
“The growth into cables is a pure development for Eleiko,” CEO Erik Blomberg mentioned in a Nov. 6 press release. “From our roots in lifting and free weights to useful cable coaching, we goal to empower people to enhance their efficiency in sports activities and life with meticulously engineered, precision-crafted energy gear.”
Since breaking into the energy coaching area in 1957, Eleiko has change into way more than a barbell producer. With a variety of health gear that features bumper plates, platforms, weight benches, dumbbells, and kettlebells, in addition to lifting gear like belts, straps, and knee sleeves, the Swedish-based firm instructions widespread respect for producing high-quality merchandise.
“Energy is key to total well being and wellbeing, and we goal to assist create premium energy coaching experiences and encourage extra folks to coach,” Blomberg mentioned.
Now, lifters worldwide can add to their house gymnasium arsenal by designing a customized cable machine station suited to their wants. Clients and shoppers don’t have to fret about placing collectively a system alone, both. Not solely does Eleiko supply a collection of pre-built stations, nevertheless it additionally supplies direct design help through an unique session name with one in all its representatives.
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For many who don’t wish to go the customized route, the pre-build choices embody:
- Free-standing
- Wall-mounted
- Multi-function
That includes knurled handles for optimum grip, Eleiko cable techniques function metal frames, aluminum pulleys, and totally protected weight stacks that decrease potential damage. Designed with athletes and coaches in thoughts, the one-to-one weight ratio on the stack permits lifters to see the precise resistance utilized by the cable — a particular plus from a lifter’s perspective. No lubrication is required for shaft upkeep.
Whether or not trying to improve your present cable machine or able to increase your private home gymnasium setup fully, Eleiko’s newest innovation can assist take exercises to the following degree. Whereas free weights supply distinctive advantages — resembling serving to construct coordination and energy — cable stations enable for fixed pressure on the muscular tissues and the capability to change between workouts extra effectively.
Given Eleiko’s status for manufacturing elite gymnasium gear, there ought to be loads of optimism surrounding its latest launch. From lower chest flyes to seated rows, cable-based exercises provided by a model backed by practically seven many years of design and manufacturing expertise are doable.
Featured Picture: Eleiko Sport / YouTube
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